Xavian Master

Video content development and production

I have been producing creative content since the days of Analog. Providing a full range of services across the areas of video content development and production. These services range from Corporate Video, Broadcast TV, Commercials, Promotional Video, Live Event Filming, Explainer Videos, Studio Shoots/Green Screen, Video Editing and Motion Graphics. I am used to working to tight deadlines and budgets small or large scale. I have undertaken numerous TV projects including Cameraman/Editor for the England Rugby team, making motivational videos for the first team under Sir Clive Woodward. Also I have worked for major broadcasters and brands such as ITV, BBC, Sky Sports, NBC and NRK on a wide variety of productions and large corporate brands such as AIG, Roche, Citibank, Nokia, TKmaxx, Disney, Facebook, BMW, News UK,  Microsoft, Bloodhound SSC.  Not to forget my work with numerous agencies such as Edelman, RPM and Widen +Kennedy.

Some of my clients:


When you work with Xm you will have a dedicated producer who will walk you through every stage of the production process. Your producer will offer you an array of options and will take care of business meaning you can relax and enjoy the creative process.

The Xm Video Production Process

Step 1 : The Brief

My clients usually contact us with a brief. This is an outline of what they would like to produce and achieve.
Do you want a marketing video or a promotional video? Who is your target audience, what’s your message?
I will work with you and clearly define what you want and the best way to achieve it.

Step 2 : The Treatment

From our conversations I will produce a Treatment. This will clearly outline the concept, summarise the
story and define the creative approach. I am happy to work from existing ideas that you may have or
come up with a range of fresh concepts.

Step 3 : The Storyboard

A storyboard is a visual and written outline of your production.
The visual style and progression is defined. Think of it as your blueprint, a map to guide your production.

Step 4 : Logistics

Once the Treatment & Storyboard has been approved by you, I
will begin to plan and schedule your production from start to finish.

Step 5 : Production

So, if an interview is required in your production this is where I do it,
or if you need motion graphics for an explainer video this is where I will start getting busy.

Step 6 : The Edit

Once production is over, I set to work on showing you a first draft.
I will work with your brand guidelines and make sure that any text,
graphics, narration, music fits with your brand.

Step 7 : Review & Approval

I will send you a link to a online private screening room
where you can view a first cut of your production.
This allows you to make any comments and changes.

Step 8 : Final Delivery & Marketing

Once approved by you, I will send over the completed video
in the file type of your choice. I can also offer you many ways
to market your video and really get a return on your investment.

Step 9 : Sign-off

Once your project is signed off,
I will be in contact and will ask you for feedback.
Client service and performance is important to me
and if I can improve in any way, I want to hear about it.


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